One of the keys to Facebook success is to be consistent.

This is not easy to do in our time poor world. 

If it's not routine, it will be left to time and chance and updating your Facebook page can easily lose priority in our busy work schedule.

The result of not updating your Social Media accounts is simply that it will lose it's effectiveness and ultimately leave you thinking that Social Media isn't very productive...can you see the cycle?

Check out this quick post from Darren Chapman - update, update!