Having a successful brand image is more than just having a shiny new logo. But it sure helps to have one!
There comes a time in any business where it will be due an image refresh. People grow weary when looking at the same thing over and over again. That's why we get different style haircuts from time to time. It's a new look. A logo is no different!
Here are some signs that indicate a rebrand is due.
1. It doesn't represent who you are or what you do anymore.
I have been fortunate enough to work for two companies that have undergone a rebranding during my time with them. Snap printing which changed to snap and Rebel Sports to rebel. Both companies dropped the second words off their logos as they were moving into a broader market. Snap was branching out into more than just printing and rebel were aiming to be more than just sports goods. In almost every case of a rebrand, it's simplifying your message.
2. It's out of season
A mullet isn't cool anymore. It was hot in the 80's, but not now. It's the same with design styles, colours and trends. Maybe your logo was contemporary in the 90's but is looking tired now. You may be losing clients from a specific market because they don't quite get your brand message.
3. It's uninspiring
Similar to number 1 and 2. Your logo needs to be inspiring. It most likely was, when you first got it, but now it's lost the X factor. Your logo should be inspiring enough to leave some kind of lasting memory in the people that have seen it. And for the right reasons. I have seen first hand the importance of having a strong brand image for not only your clients, but for your staff too.
The tip of the iceberg of your brand (the bit that everyone sees) is the logo, and it needs to be strong.
Top 3 tips for getting a rebrand or new logo
- Do some research into what type of logo you would like. Search the internet, take note of logos that really stand out to you.
- Hire an experienced graphic designer, someone who understands your brand.
- Don't rush the process! Good things take time.