By now, we get it.
Your website needs to have a form to gain and keep leads informed.
A little while ago there was a push for these to be quick and easy to find on the landing page.
And we saw a huge craze of having the forms pop up on screen when you arrive.
I don't know about you but this is such an interruption!
I haven't even learned what the page is about and you are asking me to give you my details.
This doesn't work.
When I am satisfied that signing up will be an advantage I will look for the form -
What do you think?